RET ALLIANCE BRANDING, LOGOS, AND ASSETS
The branding tools and guidelines available on this page are designed to help our partners ensure that RET International, RET Germany, and all RET entities are portrayed consistently across countries and projects.
For questions, contact communication@theret.org
BRANDING GUIDELINES
This document provides guidance on usage for logos, the RET color palette, typography, and other brand features. It’s important to consistently use these assets as outlined to help maintain RET’s international reputation.
LOGOS
Our RET wordmark – which includes the RET letters and the bridge shape – and tagline is our most recognizable brand asset. It exists in a horizontal (left, top) and vertical (left, bottom) formats. The slogan “Bridging the Gaps” is integral and should always be included.
FONT
Our primary font is Gotham Rounded HTF, which can be downloaded here. Our secondary font is Arial and should be used for the body of texts.
VIDEO GRAPHICS PACKAGE
For videos, download the attached graphics package – in addition to the Gotham Rounded HTF font – to ensure your production meets RET International’s specifications.